Tag Archives: Merchant Media LLC

As Seen On TV – The Swivel Store

I am an As Seen on TV junkie, but managed to steer clear of the Swivel Store – a trademark of Merchant Media LLC. I was intrigued with the concept of swiveling organizer, but didn’t take the plunge and buy it.

Until now.

The Swivel Store is described as a space-saving cabinet organizer. The TV commercials for the product stress its use as a spice rack, which appealed to me. I have a lot of spices and hate having to claw my way through to the spice I need. The fact that it only takes up four inches of space was an added bonus. So, while walking through a major retail chain’s As Seen On TV aisle I gave in and purchased the Swivel Store for a little under $20 before taxes.

I was very excited to use the organizer until I pulled it out of the box. While, the width is four inches, the height and depth is 11. The shelves in my cabinets are 9 inches apart.


I considered readjusting the shelving so the Swivel Store would fit, but thought that was too much work for a product claiming no assembly required. Note: There is no actual assembly required for the Swivel Store. I wondered how in the world I missed the dimensions. After a review of the packaging, I figured it out; the dimensions are not on the box. They are in the included instructions – number 2 under “To Install”. I also see the dimensions are on the product’s website. Normally, I check out the website. This time I didn’t, much to my regret.

But you can’t keep a good gal down.

Since it wouldn’t fit in my cabinet, I placed it on the top shelf of my pantry. The Swivel Store works as advertised. It is a functional and neat product. My spices are organized and available with a swing of the shelving instead of an extended search on my part. It would be handy to have the now-organized spices in the cabinet closest to my stove rather than in a pantry several feet. Although I feel the dimensions should definitely be on the packaging, I assume some responsibility for not doing proper research before purchasing.

All in all, I am pleased with the Swivel Store and recommend it. Just measure your shelf spacing first.